BMW’s Mini Catastrophe!

Today, I engaged in a healthy debate, if you will, with my classmate over BMW’s attempt at publicising their new Mini Cooper fleet of vehicles by endorsing a (deadly) weather front.

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A World Without Mass Media

Have you ever wondered what it would be like if we woke up tomorrow morning and there were no newspapers, televisions, radios or … computers?! What a terrifying thing to imagine, isn’t it?!

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The Golden Hour

Today in my Issues in PR class, we touched on the popular area of Crisis Management, and I couldn’t have been happier!

This far in my (mini) PR journey, I’ve dealt with quite a fair share of issues that escalated into crises – which after today’s class – I’d say I handled quite skillfully. *pats back*

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One Thousand Words…

I’m sure the most disheartening feeling for a writer, is after having spent long, arduous hours working on a piece of work, to feel like NONE of it makes sense – and it entirely misses the point of what he is trying to convey. I absolutely, positively know that feeling!

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The Big, Bad Social Media

Over the last few weeks, I’ve read a plethora of journals, ebooks and good old physical books all related to social media, online communications, the changing roles of PR professionals and tidbits on how to use public relations and the social web.

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Wednesday Debut!

After six intense hours of back to back classes today, nothing can peel me off of this educational high!

My mind is swirling with new PR concepts, ideas, theories and – somewhere in between – lingers the dreaded reality of the workload that faces me on Semester TWO.

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